The Cross Comparison Module teaches agents how to evaluate Medicare Advantage plans through the structured lens of Access, Cost, and Quality of Benefits. Rather than focusing solely on premiums or flashy extras, agents learn to guide clients through meaningful, personalized conversations that balance network flexibility, out-of-pocket exposure, and real-world value-added benefits. The module explores how these three axes interact—often requiring trade-offs—and provides tools to navigate those decisions ethically and effectively. By using structured comparisons and client-centered questioning, agents can recommend plans with confidence, even across plan types like Medicare Supplement, ensuring long-term satisfaction and retention.
Skill Level: Beginner