This course provides Medicare insurance agents with a comprehensive overview of Blue Cross Blue Shield of Florida (operating as Florida Blue), a leading carrier in the Medicare Advantage space. Designed for new and experienced agents alike, this training covers the essential knowledge needed to successfully represent Florida Blue products, positioning agents to confidently guide clients through their Medicare options.
Through this course, agents will explore Florida Blue’s history, mission, and market reach, as well as dive deep into its Medicare Advantage plans, unique supplemental benefits, and target demographics. Special attention will be given to the plan's competitive advantages in the Florida healthcare landscape, including its strong provider relationships, focus on whole-person wellness, and tailored offerings for diverse populations.