The Elevance Health module provides an essential overview of the company’s complex but strategic branding structure and its deep-rooted relationship with the Blue Cross Blue Shield Association. Originally founded as Anthem, Inc., Elevance rebranded in 2022, but it still operates under a variety of familiar names depending on the region. These include Anthem, Wellpoint, Simply Healthcare, HealthSun, Freedom Health, Optimum HealthCare, and MMM in Puerto Rico. Many of these names carry strong local recognition and legacy affiliations with Blue Cross Blue Shield plans. Elevance Health is one of the largest for-profit members of the Blue Cross Blue Shield Association and remains an independent licensee. Across its different branded affiliates, the company serves more than 2.9 million Medicare members and offers a wide array of Medicare Advantage plans tailored to local market needs. Understanding the multi-brand strategy helps agents communicate clearly with members who may recognize the Blue Cross or regional plan names rather than the corporate Elevance umbrella, reinforcing trust and credibility in the sales process.