The Needs Analysis/Plan Suitability process is a critical step in aligning Medicare insurance options with a client’s specific healthcare, financial, and personal priorities. It ensures that agents go beyond simply offering available plans and instead conduct a thorough and individualized review of a beneficiary’s medical needs, prescription usage, provider preferences, and lifestyle considerations. This process builds client trust by demonstrating that the agent's recommendations are not only compliant but tailored for appropriateness and long-term satisfaction. Ultimately, a robust needs analysis helps prevent disenrollment and increases persistency by ensuring that the selected plan delivers true value and aligns with what matters most to the client.